While the beats on this album are a little familiar, the attraction lies in Beanie’s captivating delivery and black humour. With ‘Beanie (Mack Bitch)’ he’s taken the refrain from Snoop’s ‘Murder Was The Case’ and made it his own with one of the darkest, catchiest signature tune raps for a while. Word from the Roc-A-Fella camp is that Beanie’s latest will be commercial because it’s so non-commercial, but that’s only partly true. On the deceptively-titled ‘I Don’t Do Much’, Beanie tells us how he gets ”papercuts from counting money” before warning any budding protagonists, ”You don’t want me putting duct tape in your mouth/Better yet pouring lye in your mouth/You don’t want me smacking up your kids”. Thankfully, the transition from rock-chopping hoodlum to extremely successful recording artist hasn’t phased Beanie, aka Mack, aka Gooch, because with ‘The Reason’ he’s still as deadly and enthralling as ever – like the James Ellroy of rap. In fact, Bleek and Beanie are becoming something of an East Coast version of the West Coast Dogg Pound gangstas Kurupt and Daz both sets of rappers possessing a telepathic ability to bounce rude rhymes off each other. So impressed was the Jiggaman with Beanie’s grimy, none-more-hardcore raps that he made him an integral part of his burgeoning Roc-A-Fella empire, along with Memphis Bleek. Philadelphia native Beanie Sigel didn’t even have to make a demo before his record company boss Jay-Z signed him up and put out his debut album ‘The Truth’ two years ago.
It was released on Februwith critical and commercial success. The Truth is the first album by rapper Sigel. While the world wets itself over cute new rap stars like Nelly and Ludacris and their good-time Southern raps, there’s a formidable dark force rising from the East Coast. Coming (2005) The Solution (2007) The Broad Street Bully (2009) This Time (2012) BEANIE SIGEL THE TRUTH.
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